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Creatives Deliver

In the world of the Internet, there has been a recurring theme - you get out what you put in. One might argue this to be a truism of the world in general. It may well be one. Regardless, it is especially true of the Internet.  Virality is never guaranteed. But an audience is never given without first delivering the product.  If we are creating online for the purpose of reaching the right people, then we have our work cut out for us. We are practically emptying the ocean with a tablespoon. But not even a single millimeter of the ocean will be moved if we don’t show up.  One of the ways this concept is explored is by encouraging daily content creation that will be rewarded by the algorithm. Some might believe that this means that if they push hard enough for long enough then it is inevitable that something will eventually ‘work.’ This isn’t really the exercise at hand. Some platforms, like YouTube or TikTok, may occasionally reward the creator with that kind of virality. Bu...